The U.S. Trade and Development Agency helps companies create U.S. jobs through the export of U.S. goods and services for priority infrastructure projects in emerging economies. USTDA links U.S. businesses to export opportunities by funding project preparation and partnership building activities that develop sustainable infrastructure and foster economic growth in partner countries.
MGL streamlines USTDA’s ability to share and support new global opportunities at the local level. It is USTDA’s domestic flagship outreach initiative – connecting U.S. companies interested in exporting their technologies with overseas opportunities.
MGL audiences understand the value of exporting, but they might not know about USTDA and the role that the Agency plays. MGL wants to communicate that USTDA is an expert at developing emerging market infrastructure. Therefore, a logo that would pair well with the USTDA parent brand would be necessary for MGL’s branding.
The following is an exploration of logo concepts that were proposed to Reingold’s client the U.S. Trade and Development Agency.
