The NBA (National Basketball Association) is one of Reingold’s prestigious clients. For a number of projects I have worked as both design lead (to establish a brand look or style to various collateral) and art director (overseeing design content development by other designers that emphasize and clarify information for the NBA’s target audiences using pre-established abstract design branding elements). For this project, I worked as design lead to establish the branding and template design for the playbook based on the pre-existing branding elements of the NBA G League. Once the branding look was established and client-approved, as art director I oversaw the remaining design production process with another designer until the final printed product was achieved.
NBA Mind Health is a platform to help the NBA family identify and navigate mental health challenges, strengths, and opportunities.Through trainings and educational toolkits, we aim to build a community of support, with wellness resources at home and on the road.
